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British Airways – what’s coming up?
August is normally a slow news month but once we get into September we are expecting a number of interesting developments from British Airways. So what can we expect in the coming months?
- September is due to be the relaunch of the new Club Europe meal service. Although it is only 18 months since they last revamped it, the service has not been without its issues. The main problem has been the medium routes as many of those that previously had a hot meal were demoted into the medium band. This means you get either a ‘salad’ that consists of a tiny amount of protein with a garnish or a poor quality panini. Whereas the longer routes you get a fairly decent 4 course meal – starter, main, dessert and cheese. BA have already started to make amends with promoting Madrid to a long route recently. (Review this weekend) It is rumoured that the revamp will concentrate on improving the medium band meals, perhaps with hot meals reinstated. You can read the current guide to Club Europe meals here.
- The BA forum on Flyertalk has revealed that a World Traveller Plus revamp is on the way imminently. This is expected to include a focus on food and drinks in the Premium Economy cabin and possibly a bedding upgrade.
- The big news of course is the new Club World seat due to be launched on BA’s brand new A350 next year. The rumour mill suggest that an announcement regarding the final designs is likely soon. So far all the indications from Alex Cruz are that it will be a huge improvement over the current seats with their lack of aisle access issues. He has promised all aisle access seats with a focus on the top passenger requirements including privacy and more storage space. Rumours have abounded about whether they will buy off the shelf like Iberia’s new A350 or even Emirates A380 seats. My intuition still tells me this will be something bespoke and have an edge on the competition. At gthis point BA really need to be seen to be leading the pack again for business class travel as they have been lagging behind in recent years with their lack of a new seat.
What do you think BA should include with their new seats? Let me know in the comments below or on social media?
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Fairmont offers
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2 comments
Hi Michelle, are you indicating that BA are moving to a 1-2-1 layout in their business class if every seat will have direct aisle access? If so I will be very happy with that arrangement as it will give more privacy to sole passengers. Larger screens, more storage space and connectivity would also be great!
Nobody knows at this time what the configuration will be. You can technically do 2-4-2 with aisle access by staggering so who knows. It did sound like they may well be decreasing the density by Alex Cruz’s comments about reducing the First cabin to release space. My guess is it won’t be 1-2-1 but definitely all aisle access is confirmed
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